We contextualize business sustainability in this fast-changing times by pointing out the importance to see the opportunity rather than only risk that the current challenges represent.

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We have coined the term inside-out vs. outside-in to explain this mindset shift, and we have developed the Business Sustainability Typology to differentiate greenwashing from true business sustainability.

 

We have introduced the term "positive impact"  and have published about how Positive Impact Organizations differentiate themselves from traditional companies.

 

Katrin Muff's latest book "The Positive Impact Mindset" is about how to work together in polarized times. A "must read" according to Otto Scharmer.