The Positive Impact of True Business Sustainability
While more and more businesses focus on sustainability management the impact of their activities does not reflect in studies monitoring the state of the planet. We call that the big disconnect. True Business Sustainability offers a framework to bridge that gap. It provides companies with a method to evaluate their sustainability maturity and proposes a road-map to move forward to a place where business can becomes a true force for good.
A number of companies are using the True Business Sustainability framework to upgrade their sustainability efforts and make a truly positive contribution to society and the planet, becoming Positive Impact Organizations.
For companies want to be a force for good. Shift CSR perspective from minimizing negative impacts to creating significant positive impacts on society and the plant.
Put sustainability a the heart of your product design.
TOOLS TO HELP
For everyone who wants to get started. Discover a toolbox to help through every step of the way,
Business Sustainability Typology
The Business Sustainability Typology (Dyllick & Muff 2016) offers a practical approach to evaluate different levels of integration of sustainability in business. As such, it provides an answer to the difficult question of what business sustainability actually means and how to differentiate between beginning, intermediate and advanced levels in business practice.
The framework classifies companies to different types based on their efforts to move from “business-as-usual” to “true business sustainability”, and thus provides a framework to engage in the transformation of business. The typology for business sustainability is further explained in the following picture.
New mindset - new opportunities
More and more companies report their commitment to sustainability is strong and increasing but this good news is not reflected in studies monitoring the state of our planet.
Shift perspective from an inside-out perspective minimizing the negative impacts of business to an outside-in perspective understanding how to become a Positive Impact Organization.
Positive Impact Organizations
From Business as usual to True Business Sustainability
Time to stop focusing on reducing negative effects and start creating a positive impact for society and the world.
Business Sustainability 0.0
Purely economic view of the firm and the business processes.
Typical economic concerns are pursued to produce economic value
BUSINESS AS USUAL
Business Sustainability 1.0
Shift from purely economic concerns to include social and environmental concerns
Refined shareholder value
Business Sustainability 2.0
Shifts from shareholder value to a broadened value proposition including people, planet, and profit.
Management of the triple bottom line
Business Sustainability 3.0
Shifts from an inside‐out perspective, with a focus on the business, to an outside‐in perspective, with a focus on society and the sustainability challenges it is facing
Reframing the business concerns and business models
TRUE BUSINESS SUSTAINABILITY
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Discover how other companies are becoming Positive Impact Organizations
Interested in best practice examples for each BST type? Discover the case studies of 12 companies spanning from early to true Business Sustainability
Translate the SDGs into a tool for Business
For strategists, entrepreneurs, and owners of businesses eager to explore how the world's global challenges could be re-framed and leveraged as new market opportunities for business.
True Product Sustainability
From product perspective to societal value
Time to put societal value at the core of your product design.
Product Sustainability 1.0
From selective improvements to holistic improvements
Product Sustainability 2.0
From better products to good products
Product Sustainability 3.0
From product value to societal value
While many companies include sustainability aspects in their product design, this is usually addressed from a business perspective with the goal to reduce product related risks or to leverage the marketing value of sustainability efforts. In light of the planets sustainability challenges True Product Sustainability (TPS) puts forward a framework to help business evaluate their product sustainability and evolve to a level of sustainability where products make a specific contribution to societal problems.
The True Product Sustainability Typology presents three different phases and levels of development: from selective to holistic improvements (Product Sustainability 1.0 or early sustainability), from better products to good products (Product Sustainability 2.0 or advanced sustianability), and from private value to public value generation (Product Sustainability 3.0 or true sustainability). This evolution develops towards a model of “true product sustainability”, where the product makes a specific contribution to solving societal problems.