About Katrin Muff
I love to inspire thinking by providing a new, broader way of looking at a current challenge. The positive impact reframing is a great enabler for such inspiration.
I focus on:
Consulting change-ready organizations to accompany their transformation towards higher purpose,
Keynote speaching inspiring audiences to see new opportunities to create a positive impact
Researching the underlying factors that enable an individual and organizational mindset shift
Facilitating multi-stakeholder projects solving wicked societal challenges
Creating safe learning spaces* for the next generation of change agents in universities. (* teaching)
I am passionate about creating relevant content and processes by working with companies and in co-creative projects, and by prototyping solution real-time.
Senior Advisor & Consultant
Creating space for strategic innovations & conversations
I work with organizations of all kind and across all industries using a tailor-made approach for the challenge the organization is facing. I build on leading best practice from science and practice and use tools I have co-developed if and when appropriate, in service of a pragmatic solution.
Some of these tools that I find valuable are featured on the references page. The purpose of many of them are to create the basis for a new kind of conversation among the involved leaders and teams, so that a new understanding and perspective can be jointly developed and a innovative solution emerges.
I work with teams of all kind along their transformative journey:
new organizational structure
developing responsible leaders
To know more about my current projects and opinion on how to create more resilient companies by seizing today's opportunities and make a positive impact, watch my interview with Marteen Bouwhuis from Chubb Risk Insigts.
Key Note Speaker & Panelist
I deliver tailor-made inspirational key notes and contribute to insightful panel discussions on topics like:
The positive impact mindset
From net zero to positive impact
True business sustainability
The superpowers of co-creation
Business and the SDGs
October 26, 2023
at the annual conference of öbu (the Swiss organization of the WBCSD) in Zurich, Switzerland
October 3, 2023
May 25, 2023
at the EFMD Executive Academy in Prag, Czech Republi
May 12, 2023
at the annual meeting of the Swiss Pet Food Association (Verein für Heimtiernahrung) in Bern, Switzerland
April 25, 2023
Sustainability Day in Cham, Switzerland
September 22, 2022
Nachhaltigkeit als unternehmerische Chance - der Positive Impact Mindset
June 23, 2022
The importance of purpose in business.
June 13, 2022
A higher purpose as a basis for strategic innovation in business.
February 1, 2022
Shifting from Net Zero to Positive Impact - Die Mindset Transformation von Unternehmen.
November 9, 2021
Towards creating positive impact. The mindset needed to embrace sustainability as an opportunity rather than a risk.
January 20, 2021
How does a canton engage with various societal players in co-creation solutions that address the urgent SDG challenges?
My keynote input provides the initial inspiration for the co-creation workshop.
February 27, 2020
Keynote at the Circle17 day "Matchmaking for a Sustainable Transformation" in Vienna, Austria
In the SDG Decade-of-Action, the time is ripe for start-ups and business to co-create innovative solutions to our burning societal issues. But how? My speech provides a conceptual framework and practical insights.
November 26, 2019
Keynote at the RobeccaSAM annual sustainable investment summit in Geneva
Framing the challenge for investors and business in a fast changing world and how to assess the risks and opportunities of societal challenges including the SDGs.
Katrin gave a very inspiring keynote presentation at our Robeco Sustainability Explore event, showing examples of SDG innovation in the corporate world. In additional, she also moderated our panel discussion on investor’s opportunities and challenges with impact investing strategies in a very engaged, dynamic and experienced way.
Senior Sales Manager
Author & Thought Leader
Developing insights that enable positive change
I direct the Institute for Business Sustainability together with Thomas Dyllick. We conduct conceptual research in the area of business sustainability, individual and organizational transformation, stakeholder engagement and sustainability business strategy.
Business with its power to innovate is a key enabler to solve the Grand Challenges as defined in the Sustainable Development Goals (SDGs). Science based targets and collaborative multi-stakeholder change processes are central in creating such new pathways. The SDGs can become a pathway for business to be celebrated for its contributions to society. This would require, however, new approaches in management and leadership thinking.
Enabling this shift is what I am truly passionate about. Responsible leaders are capable of strategically orienting their organizations to create sustainable value that sustains them long-term and ideally addresses critical societal or environmental issues. Innovation in the social field and social entrepreneurship are becoming inseparable elements of a future-oriented corporate governance and strategy.
Sustainable development affects corporate strategy and requires a closer engagement with stakeholders. The ability to cooperate beyond traditional organizational boundaries is at the heart of my Collaboratory research. My educational interest in this context is about creating and facilitating effective learning spaces that enable the personal values-based connection that is crucial for adopting a different stance when considering the role of business in society. Overcoming cognitive barriers is key in enabling the organizational change and this is, in my view, how responsibility and sustainability interconnect.
Books, articles and other resources
You can find all available resources here.
You can also access my scientific articles directly on Google Scholar or Research Gate and find my thoughts provoking insights for change makers on the Positive Impact Blog. A best-of list of my blogs can be found here.
Facilitator & Coach
Enabling changemakers and their impact projects
I am particularly good in enabling fresh & open dialogue and a space full of positive energy. I also coaches responsible leaders to become positive changemakers and help their multi-staleholder project thrive. I moderate
Examples of Facilitation Events
October 24, 2019
Moderator of a multi-stakeholder dialogue around reducing the CO2 footprint
Creating a powerful and safe space for experts and concerned stakeholders to share insights, view and best practices in order to create joint new approaches and a shared agenda on how to reduce the CO2 footprint in the local Swiss milk production at the farm level.
September 02, 2019
Facilition of a week-long strategic leadership retreat of the Findhorn Foundation stewardship circle
Designed the three-level development process (at the individual, team and larger purpose levels) for the leadership team and held the space for the transformational strategic work to happen while building trust and cohesion.
More on facilitation here.
Katrin inspired attendees at our event to push the SDGs forward by becoming a social impact company. Startups, corporates and NGOs were motivated to take a step further in sustainable development and build partnerships.
Project lead Circle17
respACT Austrian Business Council
for Sustainable Developement
Educator & Learning Designer
Creating powerful and safe learning experiences
I am providing effective classroom interaction and dynamic learning on the topics of:
business of the future
In 2011, I co-created the Diploma in Advanced Sustainability (DAS) with Thomas Dyllick and jointly directed it ever since. The DAS enables participants to comprehend and respond to global challenges from the perspective of business as a force for good.
Through the Institute for Business Sustainability, I also offer online Master Classes to changemakers and business sustainability consultants and professionals.
I you wish to have a tailor-made on-demand training and/or facilitation at universities and businesses in Europe, please contact me.
You have built an amazing program that created a key professional year for me. I learned to live my values, to dare, to explore my strengths and „tame“ my weaknesses.